Fashion & Accessories
How Spirit Jersey® Boosted Site Search Usage by 274% with Sobooster Product Filter & Search
212
Traffic increase one week post-launch
22M+
Total sales generated in one year
2200
Site search usage increased
Company
Spirit Jersey® is a famous clothing brand known for its unique and stylish apparel. Founded in 2008, the company has always been dedicated to offering high-quality products that customers love. With the growth of the eCommerce industry, Spirit Jersey® recognized the need for an effective product filter and search system to enhance the shopping experience of its online customers. In this case study, we’ll explore how Spirit Jersey® used Sobooster Product Filter & Search to increase site search usage by 274%.
Wow! This app is really going to change the game! Essentially, you get MANY apps in one.
Allison Feeley
Owner, Spirit Jersey
Challenge
One of the biggest challenges for fashion eCommerce stores is providing an easy-to-use storefront filtering system to help customers quickly find the products they are looking for. Spirit Jersey® realized that customers needed to be able to filter their products by various options such as color, size, and price.
Solution
With so many product filters and search app options available on the Shopify Appstore, Spirit Jersey® decided to try Sobooster - the #1 app in this category. After a free trial, they found that the app provided everything they needed and more to enhance their online store. The Sobooster Product Filter & Search app offers a variety of features to make it easier for customers to find what they are looking for. The color filter, for instance, is an upgrade from the native filtering system offered by Shopify. It allows customers to choose from multiple styles, such as round, square, list, or grid. Moreover, customers can create double-color swatches or image swatches with the Swatch settings. This makes it easier for customers to find the products they want based on color. Another feature that Spirit Jersey® found helpful was the filter by price. The display is set as a range slider by default, which can be changed to a box or list if required. The price slider has a value text box so shoppers can input the same price range.
Results
After using Sobooster Product Filter & Search by Sobooster, Spirit Jersey® noticed a significant increase in site search usage. According to the Site search report on Google Analytics, the number of sessions with search increased by 300% within just two months. In the peak season, it can reach almost 4,000 sessions with the site search.
On the slider track, pre-determined tick marks can be customized in the Slider range and Slider step. This kind of discrete slider gives customers a better idea of the low, the middle, and the high value in the price range. The Shorten values toggle switch is a quality-of-life enhancement that helps clean up the UI, making it easier for customers to find the products they seek.
In addition to upgrading the filtering system, Sobooster Product Filter & Search helps to enhance the eCommerce search for Spirit Jersey®. The instant search display with smart algorithms like autocomplete, typo tolerance, and spell check, and site searchers can see the results in the form of products, collections, or pages as they type the queries. The lightning-fast search box shows instant search results and suggestions in less than 200ms for up to 100,000 products.
Thank you, Jason and the Support Team, for your amazing service and brilliant app!